Why us

Most data projects go wrong in translation. A leader asks a business question, and it gets built as a technical one. We understand both sides, and we do the building.

What sets us apart

We start with the business

Seth started in FP&A and rose to VP of Finance. We learn how you make money and where decisions get made before we touch your data, so the work starts from the calls you need to make.

We translate

We turn what executives ask for into what gets built. That means the metrics, the definitions and the data each answer needs. Nothing gets lost between the leadership meeting and the warehouse.

We deliver

We build it ourselves, in your accounts, and hand it over documented. Seth built a company’s data platform from scratch and grew its BI team from one hire to seven.

An example

From a question to a working answer

How one question from a leadership meeting turns into something your team uses every week.

  1. The question

    “Which customers are actually worth keeping?”

  2. What it means in data

    Margin by customer after every cost. One agreed definition of a customer. Billing joined to accounting and the CRM.

  3. What you get

    A margin view by customer and a monthly brief your finance team has signed off on, in the tools you already use.

Compared with the usual options

Each of these is the right call for some companies. Here’s where we fit.

A large consulting firm

A deep bench, but senior people often sell the work and junior people build it. Priced for large companies.

With usSeth leads every engagement from the first call to the last build.

A freelancer

Good with the tools they know, but usually waits to be told what to build.

With usWe start from the business question and recommend what to build, and why.

A full-time hire

Right once you have the foundation and enough work. Takes months to find, and one person has to cover everything.

With usWork starts in weeks, for less than a senior hire once you count salary, benefits and recruiting. We build the foundation now and can help you hire when the time comes.

“Just turn on AI”

Quick to try. Without agreed definitions, it has to guess what your numbers mean.

With usWe set up the definitions first, so AI answers match your finance team’s numbers.

See if we’re a fit

A 30-minute call about how your business runs and what you need from your numbers.